Privacy Policy
Version dated August 23, 2023
In this privacy policy, we, breitengrad 47 (hereinafter referred to as breitengrad 47, we or us ), explain how we collect and process personal data. This is not an exhaustive description; other data protection statements or general terms and conditions, conditions of participation and similar documents may govern specific matters. Personal data refers to all information relating to an identified or identifiable person.
If you provide us with personal data relating to other individuals (e.g., family members), please ensure that these individuals are aware of this privacy policy and only share their personal data with us if you are authorized to do so and if this personal data is accurate.
1. Data controller
breitengraad 47 is responsible for the data processing described here (unless otherwise specified in individual cases). If you have any concerns regarding data protection, please contact us at the following address:
breitengrad 47
Chilchlimatte 1c
6214 Schenkon
Switzerland
mail@breitengrad47.ch
2. Collection and processing of personal data
We primarily process personal data that we receive from our customers and other business partners in the course of our business relationship with them and other persons involved, or that we collect from users when operating our websites and other applications.
To the extent permitted, we also obtain certain data from publicly accessible sources (e.g., debt collection registers, land registers, commercial registers, the press, the Internet) or receive such data from authorities and other third parties (such as address brokers). In addition to the data you provide to us directly, the categories of personal data we receive about you from third parties include, in particular, information from public registers, information we obtain in connection with official and legal proceedings, information relating to your professional functions and activities, information about you in correspondence and meetings with third parties, credit reports (insofar as we conduct business with you personally), information about you provided to us by people in your environment (family, advisors, legal representatives, etc.) so that we can conclude or execute contracts with you or involving you, data in connection with the use of the website (e.g., IP address, MAC address of your smartphone or computer, information about your device and settings, cookies, date and time of your visit, pages and content accessed, functions used, referring website, location information).
3. Purposes of data processing and legal bases
The purpose of data processing is primarily determined by the specific service, the product you purchase from us, or the order we execute for you. In addition, we process personal data from you and other individuals, to the extent permitted and as we deem appropriate, for the following purposes in which we (and sometimes third parties) have a legitimate interest:
- Offering and further developing our offerings, services, websites, and other platforms on which we are present;
- Review and optimization of methods for analyzing needs for the purpose of direct customer contact, as well as collection of personal data from publicly available sources for the purpose of customer acquisition;
- Advertising and marketing (including the organization of events), provided you have not objected to the use of your data (if we send you advertising as an existing customer, you can object to this at any time, and we will then place you on a block list to prevent further advertising mailings);
- Assertion of legal claims and defense in connection with legal disputes and administrative proceedings;
- Prevention and investigation of criminal offenses and other misconduct (e.g., data analysis for combating fraud);
- Ensuring the operation of our business, in particular our IT systems, our website, and other platforms;
If you have given us your consent to process your personal data for specific purposes (for example, when you register to receive newsletters), we will process your personal data within the scope of and based on this consent, unless we have another legal basis and require one. Consent that has been given can be revoked at any time, but this will not affect data processing that has already taken place.
4. Data collection on our website
General
We would like to point out that data transmission over the Internet (e.g., email communication) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties. However, we strive to encrypt all websites using SSL (Secure Socket Layer SSL).
Collection of personal data
Your data is collected when you provide it to us. This may include, for example, data that you submit via a contact form, when placing an order, or when registering for an event.
Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g., Internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter our website.
Cookies/tracking and other technologies related to the use of our website
We typically use cookies and similar technologies on our websites to identify your browser or device. A cookie is a small file that is sent to your computer or automatically stored on your computer or mobile device by the web browser you are using when you visit our website. When you visit this website again, we can recognize you, even if we do not know who you are. In addition to cookies that are only used during a session and deleted after you visit the website (“session cookies”), cookies can also be used to store user settings and other information for a certain period of time (“permanent cookies”). However, you can set your browser to reject cookies, store them only for one session, or delete them prematurely. Most browsers are preset to accept cookies. Some of the cookies are set by us, some by contractual partners with whom we work. If you block cookies, certain functions (such as language selection, shopping cart, ordering processes) may no longer work.
By using our websites and agreeing to receive newsletters and other marketing emails, you consent to the use of these techniques. If you do not want this, you must adjust your browser or email program settings accordingly.
Google Analytics
We sometimes use Google Analytics or similar services on our websites. This is a service provided by third parties who may be located in any country in the world (in the case of Google Analytics, it is Google Ireland [based in Ireland], Google Ireland relies on Google LLC [based in the USA] as a processor [both “Google”], www.google.com), which we use to measure and evaluate website usage (not personal data). Permanent cookies set by the service provider are used for this purpose. We have configured the service so that the IP addresses of Google visitors in Europe are anonymized before being forwarded to the US and cannot therefore be traced. We have disabled the “data sharing” and “signals” settings. Although we can assume that the information we share with Google is not personal data for Google, it is possible that Google may use this data for its own purposes to draw conclusions about the identity of visitors, create personal profiles, and link this data to the Google accounts of these individuals. If you have registered with the service provider yourself, the service provider also knows who you are. The processing of your personal data by the service provider is then the responsibility of the service provider in accordance with its data protection regulations. The service provider only informs us how our respective website is used (no details).
This website may use the “demographic characteristics” feature of Google Analytics. This allows reports to be generated that contain information about the age, gender, and interests of website visitors. This data comes from interest-based advertising by Google and visitor data from third-party providers. This data cannot be attributed to any specific individual. You can disable this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection.”
For more information on how Google Analytics handles user data, please refer to Google’s privacy policy.
Google Analytics Remarketing
We reserve the right to use Google Analytics Remarketing functions in conjunction with the cross-device functions of Google Ads and Google DoubleClick. This function allows the advertising target groups created with Google Analytics Remarketing to be linked to the cross-device functions of Google Ads and Google DoubleClick. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and surfing behavior on one device (e.g., cell phone) to also be displayed on another of your devices (e.g., tablet or PC).
If you have given your consent, Google will link your web and app browsing history to your Google Account for this purpose. This allows the same personalized advertising messages to be displayed on every device you sign in to with your Google Account. To support this feature, Google Analytics collects authenticated user IDs from Google, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.
You can permanently opt out of cross-device remarketing/targeting by disabling personalized advertising in your Google account; to do so, follow this link. Further information and the privacy policy can be found in Google’s privacy policy.
Google Ads
We reserve the right to use Google Ads on this website. Google Ads places a cookie on your computer (“conversion cookie”) if you have accessed our websites via a Google ad. These cookies have a limited validity, do not contain any personal data according to Google, and therefore do not serve to identify you personally. If you visit certain websites of ours and the cookie has not yet expired, we and Google can recognize that you clicked on the ad and were thus redirected to our websites. Each Google Ads customer receives a different cookie. This means that it is not possible to track cookies across the websites of Ads customers. The information collected using the conversion cookie is used by Google to generate conversion statistics for Ads customers who have opted for conversion tracking. These statistics tell us the total number of users who clicked on our ads and which of our websites were subsequently visited by the respective user. We do not receive any information that can be used to personally identify you.
Based on the information collected, categories relevant to your interests are assigned to your browser. These categories are used to display interest-based advertising.
By using Google Ads, we reach users who have already visited our websites. This allows us to present our advertising to target groups who are already interested in our products or services.
Further information on Google’s advertising technology and the use of cookies by Google can be found on Google’s website.
Google Tag Manager
We reserve the right to use Google Tag Manager on our website. This collects data about user behavior on our website and forwards it to our analysis tools. Google Tag Manager does not have access to the data; it merely collects it.
As Google Tag Manager does not process any personal data per se, please refer to the information on the respective tracking services and the Google Tag Manager usage guidelines.
Integration of Google Maps and videos
We reserve the right to integrate Google Maps maps and videos from YouTube or Vimeo, whereby we refer to the respective privacy policies of these providers. Please note that if you are logged into a provider’s user account, you may enable this provider to assign your surfing behavior directly to your personal profile. We would like to point out that we have no knowledge of the specific content of the data transmitted or how it is used. If you do not want these providers to be able to assign your visit to our website to your user account, please log out of your respective user account before using our website.
Integration of Google Web Fonts
We reserve the right to use so-called web fonts provided by Google on our website for the uniform display of fonts. When you visit one of our pages, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly. In doing so, the browser you are using establishes a connection to Google’s servers. This allows Google to know that our website has been accessed via your IP address. If your browser does not support web fonts, a standard font from your computer will be used. For more information about Google Web Fonts, see the Google Web Fonts FAQs.
Integration of Font Awesome
We reserve the right to use so-called web fonts provided by Font Awesome on our website for the uniform display of fonts. When you access one of our pages, your browser loads the required web fonts into your browser cache in order to display icons and symbols correctly. The browser you are using establishes a connection to the Font Awesome servers. This gives Font Awesome knowledge that our website has been accessed via your IP address. If your browser does not support web fonts, a standard font will be used by your computer. If you would like to find out more about Font Awesome and how it handles data, we recommend that you read the privacy policy and the help page.
Social media plug-ins
We also reserve the right to use plug-ins from social networks such as Facebook, Twitter, YouTube, Pinterest, Bit.ly, Instagram, LinkedIn etc. on our website. This is visible to you in each case (typically via corresponding symbols).
Data transmission upon conclusion of contract for purchases on our website / if applicable, shipment of goods by third parties
We only transfer personal data to third parties if this is necessary in the context of contract processing, for example to companies entrusted with the delivery of the goods. Any further transmission of data will not take place or will only take place if you have expressly consented to the transmission.
Encrypted payment transactions
If a web store is operated via this website, we use payment service providers to process our customers’ payments securely and reliably. The terms and conditions of the relevant payment service providers, such as general terms and conditions or data protection declarations, apply to processing.
Possible payment service providers are:
PayPal incl. Braintree: Processing of payments; Service provider: PayPal (Europe) S.à.r.l. et Cie, S.C.A (Luxembourg) / PayPal Pte. Ltd (Singapore); Data protection information: Privacy policy, “Statement on cookies and tracking technologies”.
PostFinanceE-payment solutions; Service provider: PostFinance AG (Switzerland); Information on data protection: “Legal information and accessibility”, “Data protection” (including “Privacy policy”).
Worldline (including Saferpay): Processing of payments; Service provider: Worldline Schweiz AG; Data protection information: Privacy policy.
Stripe: Processing of payments; providers: Stripe Inc. (USA) / Stripe Payments UK Limited (Great Britain) for persons in Great Britain and Switzerland / Stripe Technology Europe Limited (Ireland) for persons in the EEA; Data protection information: “Stripe Privacy Center”, Privacy Policy (“Global Privacy Policy”, translation into German), Cookie Policy (“Cookie Policy”, translation into German).
TWINT: Processing of payments in Switzerland; Provider: TWINT AG (Switzerland); Information on data protection: ‘Data protection for TWINT apps’, ‘Privacy policy website’, ‘General terms and conditions for the use of TWINT’ including section ‘Data protection’.
Payments.ch: Processing of payments in Switzerland; Service provider: siebenberge gmbh (Switzerland); Privacy policy: Privacy policy.
Data via contact form
If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). However, we must also comply with mandatory statutory provisions – in particular retention periods.
However, we assume that you are interested in receiving information about our activities from time to time. You can unsubscribe from our information letters at any time. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation.
5. data transfer and data transmission abroad
As part of our business activities and for the purposes set out in Section 3, we also disclose data to third parties to the extent permitted and deemed appropriate. This applies in particular to the following bodies:
- Service providers of ours, including contract processors (e.g. IT service providers, accounting, fiduciary, auditing companies, etc.);
- Dealers, suppliers, subcontractors and other business partners;
- authorities, official bodies or courts;
- Acquirers or parties interested in acquiring business divisions, companies or other parts of our company
- other parties in potential or actual legal proceedings;
These recipients are primarily in Germany, but may be anywhere in the world. In particular, you must expect your data to be transferred to all countries in which we are represented as well as to other countries in Europe and the USA where the service providers we use are located.
6. duration of storage of personal data
We process and store your personal data for as long as is necessary for the fulfillment of our contractual and legal obligations or otherwise for the purposes pursued with the processing, i.e. for the duration of the entire business relationship (from the initiation, execution to the termination of a contract) as well as beyond that in accordance with the statutory retention and documentation obligations. It is possible that personal data may be stored for the period in which claims can be asserted against our company and insofar as we are otherwise legally obliged to do so or legitimate business interests require this (e.g. for evidence and documentation purposes).
7. data security
We take appropriate technical and organizational security precautions to protect your personal data from unauthorized access and misuse.
8. obligation to provide personal data
As part of our business relationship, you must provide the personal data that is necessary for the establishment and execution of a business relationship and the fulfillment of the associated contractual obligations (as a rule, you do not have a legal obligation to provide us with data). Without this data, we will generally not be able to conclude or execute a contract with you (or the entity or person you represent).
9 Rights of the data subject
You have the right to information, correction, deletion and the right to restrict data processing within the scope of the data protection law applicable to you and to the extent provided for therein. You have the right to object to our data processing and to the disclosure of certain personal data for the purpose of transfer to another body (so-called data portability).
Please note, however, that we reserve the right to assert the restrictions provided for by law, for example if we are obliged to store or process certain data, have an overriding interest in doing so (insofar as we are entitled to invoke this) or require it for the assertion of claims. Please note that the exercise of these rights may conflict with contractual agreements and may have consequences such as premature termination of the contract or cost consequences. We will inform you in advance if this is not already contractually regulated.
The exercise of such rights generally requires that you clearly prove your identity (e.g. by means of a copy of your identity card, where your identity is otherwise not clear or cannot be verified). To assert your rights, you can contact us at the address given in section 1.
Every data subject also has the right to enforce their claims in court or to lodge a complaint with the competent data protection authority. The competent data protection authority in Switzerland is the Federal Data Protection and Information Commissioner.
10. limitation of liability
breitengrad 47 is responsible for this privacy policy. We have compiled the information on this website with great care. Nevertheless, we cannot guarantee that it is up-to-date, correct and complete. For this reason, any liability for possible damages in connection with the use of the information in this data protection declaration is excluded. The mere use of this website does not create any contractual relationship with us.
11. changes
This privacy policy is not part of any contract with you. We may amend this privacy policy at any time without prior notice. The current version published on our website applies.